![]() What you do need to do is make sure that you use a logo design company with the experience to create a logo with impact and meaning as it pertains to your businesses specific messaging and goals.įurthermore, there are a lot of things that need to be taken care of while making a logo. This is exactly why bigger companies spend tens of thousands of dollars with professional brand design agencies for their logo design.ĭo you have to spend tens of thousands? Of course not. It doesn’t matter if you have a small or large business, brand identity is crucial to differentiate you from the competition and you should think of the logo design as the focal point for this concept. It’s an important symbol and you have to understand how it’s going to tie together the rest of your brand messaging elements. When you start your business it is vital to understand the significance of your logo. Tips to Utilize Negative Space in Logo Design and Its Impact on the Overall Brand Image With Examples Print.Logo Design: How to Use Negative Space Designing Logos Logo Design one of the first steps in building a brand identity, learn how to use negative space effectively when designing logos. Hoboken, New Jersey: John Wiley & Sons, 2012. Typographic Design: Form and Communication. Even the counters are blocked as a solid part of the letter further exaggerating the effect.Ĭarter, Rob, Ben Day, and Philip Meggs. This experimental typographic piece from James Write Lo-Fi Designs, uses the positive and negative to communicate a message of contradiction, while at the same time the visual communication is equally contradiction in that it is black and white, the type is both negative and positive, while the typography takes up every inch of the page. it is the existence of intangible elements, the negative, in architectonic forms which makes them come alive, become human, naturally harmonize with each one another, and enable us to experience them with human sensibility.” (Carter, Day, and Meggs 51) The way words and letter forms are put together creates a syntax of visual syntax.ĭesign Reviver, shows an interesting example of negative space drawing attention to the focal point is shown below in which you have to look closely.Is it a cat or a dog, or both? In Typographic Design: Form and Communication, Amos Chang regarding space to define form states, “. Passive whitespace then is the space that allows for compositional harmony. Macro whitespace would be space between major elements and micro whitespace – the space between characters or words.īoulton suggests that whitespace which leads the reader from element to element is considered active whitespace. ![]() All these changes added micro white space to the design. He then set the type slightly smaller and with more leading. Boulton states this, “adding more whitespace to the individual characters. He references Erik Spiekermann’s redesign of The Economist, allowing for better readability through the use of whitespace. Mark Boulton in A List Apart, discusses the use of micro and macro white space. Looking closer I realized it was actually two guitar necks and a shape that formed the “T.” Certainly a guitar player, the target audience, would have discerned the guitar shape immediately. ![]() This example shows a clever use of negative space in a logo for a guitar store. Most felt that the negative space made the logo stand out as well as the use of a simple typeface and color scheme which made the typography emotionally appropriate. Much of the feedback received pertained to the use of negative space to surround the word ONE and the ability to flip the black and white for a variety of uses.
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